OLX
2025
/
Paid Marketing / SEO / Marketing Technology
The Brief
Post-acquisition by Astra, OLX Indonesia aimed to expand its marketplace and user base, while OLXmobbi focused on trusted car trading.
Our Take
We optimized paid and organic strategies — refining targeting, SEO, and tech integration to drive growth efficiently.
Impact
By June 2025, we reduced the cost per reply by 63% (YoY) for OLX Indonesia, while OLXmobbi achieved a 92% increase in booking volume (YoY).
Cost per Leads: YTD Aug 2025 > 3K-5K
